MARKETING/ADVERTISING/
PUBLISHING:
Mac Tools is a $300+ million brand within the Stanley Black & Decker family of brands serving the industrial automotive industry.
My responsibilities included the design and production of print and digital media in support of marketing efforts to promote Mac Tools in the marketplace. This mainly included the publishing of 19 sales flyers each year - generating upwards of $80 million in sales, catalog updates, supporting two large sales events each year, and recruiting campaigns to grow the Franchisee network.
