ANNUAL REPORT: Kraft Foods is the second largest food company in the world and their guiding purpose is to "make today delicious." The pages below are spreads from one of the annual reports I designed which coincided with the celebration of their 100 year anniversary.
The concept behind the report focused on the message that Kraft is "at home all over the world." This message was all about how Kraft can tailor their products to local markets on a global scale. In addition to being a financial document, the report also had a role as a marketing piece as well as helping with recruiting.
